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Developer Research Certified | Masters
Introduction [50 mins]
Pre-course survey
How to get the most out of this course
Your course pack
What to expect from this course (2:11)
Resource library
An intro to developer marketing and research (8:48)
The benefits of developer research (5:43)
B2B vs B2C vs B2D markets (8:18)
DevRel: developer first vs developer plus (5:59)
Bonus material: Do developers really hate marketing?
Key takeaways (2:59)
Exam
Fireside chat with Adam DuVander
Time to reflectš”
Primary vs secondary research [50 mins]
Intro to primary research (5:21)
The benefits and limitations of primary research (2:34)
How can you reach out to developers and get participants? (8:23)
Bonus material: Liz Moy, Twilio
Intro to secondary research (4:36)
The benefits and limitations of secondary research (3:44)
Secondary resources for developer marketers (6:42)
Exam
Coursework (1:05)
Key takeaways (2:13)
Fireside chat with Abhishek Ratna
Time to reflectš”
Qualitative research [60 mins]
Intro to qualitative research (3:44)
Observations (5:57)
The different types of developers
Ideal customer profile vs user persona (8:27)
Interviews and focus groups (10:22)
The developer journey (8:23)
Building a developer community (8:21)
Bonus material: How to build & engage dev communities
Key takeaways (2:42)
Exam
Coursework (0:51)
Fireside chat with Chris Riley
Time to reflectš”
Quantitative Research [40 mins]
Intro to quantitative research (4:25)
Developer surveys (10:04)
Usability testing (8:35)
Mixed-methods approach (4:55)
Bonus material: Data-drive developer marketing
Key takeaways (2:28)
Exam
Time to reflectš”
Research ethics [30 mins]
The ethics of research (5:37)
Should you offer incentives? (4:22)
Goodbye to stereotypes and bias (4:38)
Key takeaways (1:35)
Exam
Coursework (0:45)
Time to reflectš”
Presenting your findings [20 mins]
Effective communication (4:06)
Structuring your presentation (7:45)
Key takeaways (1:06)
Exam
Time to reflectš”
Wrap up
Sign off (0:48)
Resource library
Course satisfaction survey
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The benefits and limitations of secondary research
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