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Developer Marketing Certified: Core
Introduction to developer marketing [70 mins]
Pre-course survey
How to get the most out of your course
Your course pack
What to expect from this course (1:58)
Resource Library
The origins of developers (6:00)
What developer marketing is (2:55)
Why you should market to developers (4:46)
The challenges of marketing to developers (4:04)
Developer first vs developer plus (2:51)
Low-code vs no-code (3:00)
Will low-code/no-code replace traditional developers?
The rise of APIs (3:26)
[BONUS] Go-to-Market: How to launch an API into a market and keep it there
Key takeaways (2:31)
Time to reflect 💡
Exam
Fireside chat [35 mins]
Fireside chat | Adam DuVander - Author of Developer Marketing Does Not Exist
Becoming developer-centric [120 mins]
Understanding your developer audience (3:44)
The different types of developers
Ideal customer profiles (6:35)
Creating developer personas (5:37)
Researching your personas (3:06)
[BONUS] Understanding developer demographics, personas and segmentation
Empathy mapping (2:52)
The developer journey (4:49)
Building a developer community (7:56)
Developer marketing trends in 2022
Key takeaways (3:34)
Coursework (1:14)
Time to reflect 💡
Exam
Fireside chat [29 mins]
Fireside chat | Abhishek Ratna - Product Marketing Lead, Google
Building a developer program [60 mins]
What is a developer program? (4:04)
Should you have a developer program? (1:37)
Establishing cross-company alignment (6:03)
Developer relation (DevRel) (2:16)
DevRel and developer advocates
[BONUS] DevRelations and DevMarketing - cross-functional collaboration & ownership
Key takeaways (1:21)
Time to reflect 💡
Exam
Fireside chat [62 mins]
Fireside chat | Chris Riley, Senior Manager, Dev Relations, Hubspot
Fireside chat | Setting up your DevMar team for success
Writing developer-focused content [63 mins]
An intro to developer-focused content (4:16)
Writing developer documentation (5:02)
What is a case study in marketing?
Whitepapers (2:38)
[BONUS] Enhancing your developer content strategy to maximize audience reach
Keytakeaways (1:55)
Coursework (0:42)
Time to reflect 💡
Exam
Measuring success [45 mins]
Why metrics matter (3:49)
Measuring the success of your developer program (3:04)
Time to first hello world (2:30)
Developer surveys (7:21)
Share of conversation (2:41)
What success looks like in DevRel: Define meaningful goals
Reporting findings (3:53)
[BONUS] Making the metrics count
Key takeaways (3:13)
Time to reflect 💡
Exam
Wrap Up
Congratulations! (1:28)
Resource Library
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Fireside chat | Setting up your DevMar team for success
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