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Digital Developer Marketing Certified | Masters
Introduction [90 mins]
How to make the most of this course
Your course pack
Resource library
Welcome (3:27)
Introduction to developer communities (16:32)
Building relationships with influential developers (8:13)
Coursework
Gain support from key stakeholders (8:16)
Coursework
Key takeaways (1:02)
Exam
Time to reflect 💡
Craft impactful messaging for developers [100 mins]
Module overview (0:50)
The art of developer messaging (7:55)
Target developer audiences (13:22)
Coursework
Create developer content assets (7:30)
Coursework
[Fireside chat] Expert insight on messaging
Key takeaways (1:15)
Exam
Time to reflect 💡
Design developer-friendly websites [45 mins]
Module overview (1:17)
Developer-friendly website design (5:18)
Uncovering user insights (4:05)
[Fireside chat] Developer website best practices
Key takeaways (3:03)
Exam
Time to reflect 💡
Create effective email marketing and social media strategies [70 mins]
Module overview (0:54)
Developer-focused email marketing (6:46)
Coursework
Engage developers on social media (6:15)
Coursework
Measure email and social media performance (2:53)
Optimize your email and social media efforts (2:58)
[Fireside chat] Effective email marketing and social media strategies
Key takeaways (1:58)
Exam
Time to reflect 💡
Build powerful developer-centric advertising campaigns [40 mins]
Module overview (0:49)
Advertising platforms for developers (6:54)
Craft developer-focused ad messaging (3:10)
Coursework
Design ad creatives for developers (3:07)
Measure and optimize ad campaign performance (8:18)
Key takeaways (1:01)
Exam
Time to reflect 💡
Congratulations! (2:01)
Wrap up
Resource library
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