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Developer Content Marketing Certified | Masters
Introduction [40 mins]
How to get the most out of this course
Your course pack
Resource library
Welcome (1:38)
Defining "Developer" (5:10)
What is developer content marketing? (7:02)
What makes developer content unique? (5:51)
Developer content marketing is cross-functional (7:51)
Key takeaways (3:39)
Exam
Time to reflect 💡
The business impact of developer marketing [60 mins]
Where developer content fits in your business (9:10)
Aligning content to business goals (8:52)
Coursework
Spotting success or failure (7:12)
Crafting your content strategy (6:36)
Coursework
[Fireside chat] Aligning content strategy to community
Exam
Time to reflect 💡
Dissecting developer content [60 mins]
The power of process in content creation (4:26)
[Fireside chat] The importance of process
Getting to know the types of content (7:05)
Coursework
Content authorship (7:00)
Coursework
Content structure and style (5:50)
From strategy to execution (10:20)
Exam
Time to reflect 💡
Building a content factory [60 mins]
Roles and responsibilities (6:29)
Coursework
Curate (8:11)
Write (7:18)
Review (7:41)
Coursework
Publish (12:01)
Exam
Time to reflect 💡
Cracking the code to success [55 mins]
Recognizing success (5:41)
Securing internal support (6:31)
[Fireside chat] Internal selling
Common barriers to success (6:01)
Where to from here? (6:50)
Congratulations! (1:24)
Exam
Time to reflect 💡
Wrap up
Resource library
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[Fireside chat] Aligning content strategy to community
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